When you want to launch an online store, it is vital to choose the right website builder to create the best outlook for your business. With the right website builder, you can create a brilliant looking website that will allow you to use it as a platform for managing several sales channels and chains of orders. Besides that, without the best e-commerce website builders, your website will be lost in the sea of the Internet’s marketplace.
Hence, finding the right website builder for your store is important if you want the support of robust analytics, diligent customer support, efficient inventory management, and, of course, gorgeous templates. But there are so many website builders in the market that it can confuse a start-up owner to decide on which one to pick. Thus, this article aims to make that job easy for you with its compilation of the top five best e-commerce website builders.
What To Look For In a Website Builder
- Ease of use: The website builders should allow you to create an intuitive and well-designed sales dashboard that can function as a home base. It should be easy to use in terms of adding or removing products or for you to view the required analytics.
- Functionality: The website builder should be functional for building an ecommerce website, not just as a regular website because these two have quite the different preferences. Since the business is going to function through the website, it should be able to accept payments in a secure and instantaneous manner, monitor traffic, inventory and sales, keep a well-designed cart for making the buying process easy and have a proper system for updating shipping.
- Design: Website templates are very important in designing a good website, especially one that is built for ecommerce. So, the website builder should allow you to choose and customise the design with extraordinary templates and build it as you wish with ease and convenience.
- Pricing: An ecommerce website builder may be more expensive in comparison to DIY-ing one. That is why, it is important to pick a website builder that will be worth your money. So, when looking for website builders, one needs to consider the payment processing and spend money on a good builder.
- Customer Support: The website builder should come with proper customer support because you might face issues during your designing and customization stages and will require support from experts to figure out how to ease through the tricky parts of website building.
- Marketing: SEO is a vital part of any website. So, the website builder of your choice should allow optimal optimization and enable you to connect the templates with any social media channel or paid ad channels for better exposure.
- Add-ons: The best Ecommerce website builders come with tons of add-ons. So, if you have any special requirements, you can look out for features to fulfill those additional needs.
Here are the top five Ecommerce website builders in the market currently that you can choose from to meet your requirements:
Shopify is arguably the best ecommerce website builder in the market. It is an entire package deal that can be a one-stop solution for every business owner that are aiming to move their business online through an ecommerce store. Shopify allows you to create the website of your plan just the way you want to and, in some ways, better than any other website builders.
Shopify first came into being in 2006. With time, because of their numerous features, dependability, resources for SEO and marketing, Mobile device compatibility, secure designs and more, they were able to support merchants in more than 150 countries. Currently, there are over 800,000 online stores that are run by Shopify and they have contributed to creating more than 82 billion sales for these stores.
Their platform provides access to Shopify’s very own online store builder that comes with several outstanding templates to choose from. You can pick one of the templates or even build everything from scratch. There are over 100 professional website templates for ecommerce with both free and premium options depending on your budget and priority. It comes with flexible designs that are easy to customize even if you are a beginner.
Shopify allows users to customize paying options within easy options for credit card payments. It is also convenient for customers to add products of their wish to shopping carts, which comes with features that make functioning easy for both the user and the customer.
Shopify also allows web hosting with no limit as well as a great bandwidth. You can optimize your SEO with the easy features provided. You can also create a forum within Shopify to allow customers to provide feedback and share any ideas. Besides that, it is very easy to manage products and maintain optimum levels of inventory while monitoring sales prices.
If all of that was not enough, Shopify also provides more than 1000 apps that can help to enhance your website. They also come with more than 680 experts who can help you throughout the process of website and page building. If you are still doubtful about going for Shopify, you can simply try out their 14-day free trial offer that allows you to design your business name and design the ecommerce website in only 10 minutes.
WIX is one of the best ecommerce website builders for its huge collection of at least 500 ecommerce related templates and extra features such as the brilliant drag and drop interface, the constant support as well as the increasingly large app market. This fully hosted website builder is very user-friendly, making it a top choice for small businesses and entrepreneurs.
WIX first started their journey in 2006 and quickly became one of the best ecommerce website builders in the market. There are more than 10,000 business, ranging from restaurants to healthcare facilities, that take advantage of this website builder. Although it was initially a simple drag-and-drop website builder, it has gone through several transformations that made it easier to use. Even a beginner with zero skills in website building can make sure of WIX to design and customize a website.
WIX is well-known for its effortless shopping features for both PC and mobile. It not only provides a great storefront but also takes care of inventory tracking as well as monitoring of coupons and discounts, payment methods and their supporting platforms, shipping and taxes worldwide and so on.
It does not have as many features as Shopify but it makes up for that through its additional features like personalized messages, promo ribbons, security of shopping cart and more.
Besides that, WIX also provides services such as hosting, domains, emails, themes, updates along with an extensive community support as well as a knowledge base.
As a start-up, WIX can be invaluable in creating an attractive website for your business whereas the more experienced businesses will find the lack of advanced customization a bit rudimentary. WIX’s best two qualities are: affordability and simplicity, and these qualities make this website builder ideal for use by smaller businesses. You can effortlessly enter into an online business and probably expect sales within a day or two.
You can avail the services of WIX for free but for the best features, you can try the 20 dollar a month plan for resources that will be needed to establish a store at minimum cost. With this plan, you can enjoy 20 GB storage along with unlimited bandwidth as well as a free domain for an entire year. You can upgrade to premium plans for further features.
Squarespace is known as one of the best ecommerce website builders because of its stunning templates along with its outstanding features. The design will definitely make your website stand out but at the same time, you can maintain a strong inventory system for easy functioning with this website builder. Besides that, Squarespace is known for its styling options and section-based interface that allows you to customize the website in any way you want, making it ideal for ecommerce websites.
Squarespace is somewhat of a vintage website builder since it was founded in 2004. It is not as easy to use like WIX. But it has an in-built editor that provides straightforward pointers that you can use with a bit of practice although beginners would struggle a bit.
Apart from that, Squarespace, with its premium plan, provides tons of features that make it one of the best ecommerce website builders.
It guarantees to provide a free domain, unlimited support for your products, SSL and more. The site does not come with any transaction fees and is designed with an integrated accounting system that is easy to understand. It allows you to control the orders through API as well as to display your products on other social media channels like Instagram.
Besides that, it has an amazing customer support system with extensive knowledge base which is found through its numerous articles that answer your queries. It also provides email support at all times and a live chat for certain durations during the week.
Squarespace may not solely be dedicated to building online stores, but it is known for its detailed section of analytics. Business owners find that the marketing reports and advanced sales analytics help them to determine their overall strategies for business. It could use more third party integration and navigation features but its impressive features makes for a good user experience. You can try this website builder for free for the first 14 days, which allows you to try almost all of its features. But for publishing the website and to optimize the search engine options, you will need to buy the premium package.
Weebly is an entire package for website building. It is one of the best ecommerce website builders that is well worth your money. The site is a hosted website builder that first started back in 2007. It is similar to WIX in a lot of ways along with the fact it is not solely dedicated to building ecommerce stores online.
Weebly is so easy to use that even beginners with no prior experience with coding can set up online store with just a few simple guidelines. Its templates can also be customized very easily since it comes with useful tips and helpful pointers to guide you throughout the process. Although very user-friendly, Weebly is a bit harder to get accustomed to using despite how easy it is to operate.
One of the reasons why Weebly is one of the best ecommerce website builders, is the huge array of features that accompany it. Not only does it allow you to create an attractive website but it also provides owners the ability to carry out its functioning well. It allows you to monitor product configurations, manage orders from clients, optimize the SEO options, provide support for multiple stores and manage promotional campaigns etc. Besides that, it regularly provides new tools to enhance your site.
The customer support from Weebly is quite extensive with its phone, chat and email assistance along with helpful articles and guides. It also has a loyal community that can come to the rescue at any time. Even if you cannot get live assistance, you can always count on the community forums to answers all your queries.
Apart from that, Weebly is known for having numerous templates to choose from and easily navigable features when you build your dashboard. To add to that, the websites are mobile responsive as well.
But it has the same problem that WIX does, which is that it does not allow advanced modifications or any change of coding. But that just means that it is more suitable for start-ups and small business due to its flexibility in creating a simple yet captivating ecommerce store.
You can opt for Weebly if you are looking for a more affordable website builder because this site builder comes with an account, free domain as well as a hundred dollar credit in google ds- all just for 12 dollars a month. You can also try their 30-day money back guarantee if you still have doubts.
BigCommerce is the website builder for businesses that want to upgrade their empire to the next level. It has tons of in-built features that can allow businesses to scale up and sell their products across numerous channels, which makes this one of the best ecommerce website builders in the market.
This hosted site builder was founded in 2009 and quickly gained recognition by offering support to huge and small businesses. It is very flexible in operation and its usability is one of its important competitive advantages against all other ecommerce website builders. Beginners can easily set up a store and run it without any hassle and without having to download or install anything. All you have to do is sign up on this cloud-based platform and log in to go wild.
One of the most attractive features of this website builder is its amazing dashboard that is stylish, comprehensive and full of settings and features. You can make tweaks in different sections to customize the website according to your wish by its designs, product categories, order management, taxation etc. you can add stunning visuals at every step of the buying process to dazzle our customers.
Like Shopify, you can manage your products, orders, shipping charges, payment methods, third-party apps and discount codes and coupons with ease. If you face any trouble, you can turn to BigCommerce’s live chat, phone assistance, email as well as a support team that will guide you with everything you need. Whether you are running this site builder for free or by paying for it, you can expect premium services when it comes to user support. It also comes with several articles and helpful tutorials to make your way.
Other benefits that BigComerce provides include its integration with multiple online outlets, extensive features for maximum audience reach, lack of transaction fees, mobile optimization, responsive designs, CDNs and over five thousand extensions for advanced features. Moreover, you can get reports on website activity, billing, customer base and many more analytics for business development.
The only problem with BigCommerce is that it is quite expensive, with its cheapest option starting from 150 dollars. While you can use free themes, you might as well subscribe to its standard plan to fully take advantage of its stellar features.
- How much does it cost to create an ecommerce website?
The cost of using an ecommerce website builder can vary from one platform to another. Generally, website builders like BigCommerce and Shopify charge a lot more than site builders like Weebly and WIX. This is because WIX and Weebly allow you to create more basic and simple websites while Shopify and BigCommerce will allow you to design the website in a more complex structure to accommodate larger operations.
In general, the cheapest plan in Shopify is 29 dollars a month while the other options rack up to 79 dollars and 299 dollars per month. If you are a start-up, you can settle for the standard plan because it provides a full ecommerce experience. Besides, WIX, Weebly and Squarespace provide some of the cheapest plans that range from 20 to 30 dollars a month for the most basic features.
- How can one create a free ecommerce website?
While you can try some of the website building features for free, you cannot completely create an entire website without having to spend some money for features required for customization. The free functionality can be availed in website builders like BigCommerce, Shopify and Squarespace but they are all for limited periods. However, it is necessary to invest in setting up a proper ecommerce site for the best outcome.
- Which website builder is the easiest to use?
WIX and Shopify are known to be the easiest website builders to use because of their simple yet approachable features. Their layout allows even first timers to set up websites through its guide. WIX, however, is arguably the easiest to use because it not only provides convenient templates and helpful tips but it also has great help and support options.
- Which website builder is the best for small businesses?
For small business owners, entrepreneurs and start-ups, the best option for website building is WIX as well as Squarespace. These are some of the best ecommerce website builders for creating sites easily with tons of design tools, scalable options and more. For a long-term project, WIX is a better choice for starting an online store.
- How can one create a well-designed website?
E-commerce websites can be easy to use and look like they are of high quality simply though its design. And for a well-designed website, you have to ensure that it is easily navigable. You should use high quality content in the form of images and videos to attract your customers towards your products.
About 35 percent of online sales occur on mobile phones. So, it is important to ensure that the website is suitable for phones as well. Besides that, it is also important to add a section for users to provide feedback in order to build trust. An overall well-designed e-commerce website can contribute to improving sales and customer traffic.
- Are there any website templates specifically for e-commerce?
Every e-commerce platform or website builder, even the ones in this article, offer templates for designing e-commerce websites. It provides a base to work on for a clean and consistent design, especially if you are starting out. Besides, Squarespace provides templates that are professionally designed, which can add a competitive advantage to your website.
There is no doubt about the fact that there are tons of website builders on the internet for you to choose from. But finding the right one is vital. So, this article should help you figure out what to look for when opting for a website builder.